Snapchat is rumored to be closing access to the Snap to Channel forever from the application Discovery. Venture Beat, as reported Thursday (15/10/2015), the plan was announced not long ago by the Head of Planning and Program Development Snapchat, Marcus Wiley.
Snap Channel is the channel that contains a range of original content, unlike the content that appears on the Snapchat service. While the Discovery News News Network is a service that contains several channels of content, such as CNN and Snap Channel.
Whereas, formerly Snapchat promised to re-launch these services. However, with the closure of the Channel, such as Snap implementation of original content no longer fit in their big plans in the future.
Actually, the idea is Snapchat strategies for monetization services in cooperation with leading brand. With Snap close Channel, photo-sharing applications and this short video planning on laying off some employees.
Despite the possibility of a Snap Channel is considered the experiment failed for evolution content. Co-founder and Chief Executive of Snapchat, Evan Spiegel, believed that many ways to boost the growth of its business.